1 The linkage between international trade and modern logistics

  Based on the strong dependence of China’s foreign trade, in the context of economic globalization, the modern logistics concept appears to further transform and upgrade to cope with the ever-changing international trade environment, thus beneficially avoiding the uncertainty and strong risk in international trade. It can be seen that modern logistics and international trade has a close linkage.

  First, the international trade environment affects modern logistics.

Fundamentally speaking, the development of modern logistics is based on the international trade environment. With the continuous development of economic globalization, the international market competition is becoming increasingly fierce, which puts forward a new requirement for modern logistics.

The current fierce competition in the market requires the introduction of modern logistics concepts and the further development of modern logistics systems to support the modernization and transformation of enterprises. Through the optimization and upgrading of modern logistics system to adapt to the continuous development of the international trade environment is a mutual promotion of the system process, not only conducive to the enterprise to adapt to the international market, but also effective cost savings. Second, the development of the international trade environment is conducive to the integrated operation of modern logistics.

The development concept of modern logistics is scale, specialization and integration, the complex international trade environment makes the division of labor of modern logistics of enterprises increasingly clear, only a clear division of labor to obtain a more optimal service quality, based on such a development basis, the development process of modern logistics integration will be profoundly affected by the development of the international trade environment of the globalization of the world economy.

  Secondly, the modern logistics of international trade to produce a dynamic counter-action.

First, modern logistics to promote the development of international trade, the modern logistics service level greatly improved, effectively promoting the overall efficiency of the industry. Specifically, on the basis of the rapid development of science and technology, modern logistics for the reduction of international trade costs to bring great contributions, it improves the overall competitiveness at the same time, effective savings in business operating costs. The reduction of logistics costs for the enterprise production and operation cost reduction brings huge space for cost reduction, it is through the role of the elements of modern logistics concept, so that the enterprise logistics process in the coordinated operation of the links, so as to achieve the purpose of cost minimization.

Second, modern logistics improves the market competitiveness of enterprises and affects the pattern of foreign trade. On the road of enhancing the market competitiveness of our enterprises, improving logistics management is one of the indispensable business areas. Many management methods of modern logistics can effectively help enterprises to improve their ability to adapt to the market, so as to adapt to market demand and obtain economic benefits. Through continuous development can improve China’s international trade pattern, to achieve the advantageous development of international trade. This is mainly reflected in the establishment of efficient global logistics network such as transportation in modern logistics, which makes China’s international trade scale continuously optimized.

Third, modern logistics is a strong guarantee of the development of international trade.

In international trade, the low logistics costs and high service efficiency created by modern logistics will be committed to the development of international trade. The development of international trade through the internationalization of modern logistics is the new direction of trade activities.

  In short, there is a close linkage between modern logistics and international trade environment, and the rapid development of international trade gives modern logistics a huge space and opportunity for development, which is ultimately conducive to the realization of economic globalization. At the same time, the development of modern logistics concept provides a strong guarantee for the business development of enterprises, and accelerates the speed and process of participation in international trade activities.

  2 The transformation of modern logistics management positioning

  Logistics management, that is, according to the law of material material flow, using the basic principles and methods of management, planning, organization, coordination, control and supervision of logistics activities, so that the logistics activities to achieve the best coordination and cooperation, in order to reduce logistics costs and improve the economic efficiency of enterprises. Modern enterprise logistics management mainly includes enterprise supply logistics, enterprise production logistics, enterprise sales logistics, enterprise recycling logistics and enterprise waste logistics, which is the management of all elements in logistics activities, the management of logistics system and the management of specific functions in logistics activities.

First, compared with the traditional logistics management concept, modern logistics management concept with the development of economic globalization more integrated characteristics, integration is not only reflected in the integration of internal modern logistics management, but also includes the integration of internal and external markets.

Second, the factor of information technology is also crucial in the modern logistics concept. The profound change of information technology has brought about a profound change in modern logistics management, whether it is the use of bar codes, EOS, POS and other advanced logistics information technology, or the practical application of supply chain modern logistics management such as ECR, all of which are built on the basis of information technology, making information technology the center of the development of modern logistics concept;.

Third, optimization is another core of the modern logistics concept. Modern logistics concept emphasizes customer satisfaction as the purpose, the pursuit of customer service personalization, through logistics and distribution, operational processes and other integrated use, in the pursuit of customer satisfaction to maximize the premise of seeking their own development. This is not only the optimization of individual processes in the logistics process, not the one-sided pursuit of individual logistics functions quantification, but also the optimization of the enterprise as a whole should be achieved.

Fourth, the actual efficiency and effectiveness is another feature of the modern logistics concept. While the traditional logistics concept focuses on cost reduction and efficiency, the modern logistics concept places more emphasis on the effect of the whole logistics process, although sometimes in an upward state from the cost point of view, it is conducive to the overall realization of the strategic goals of the enterprise, so such a modern logistics concept is easier to implement. These are not only the connotation characteristics of the modern logistics concept, but also the ultimate purpose of its concept development.

The market economy is becoming more and more mature, and the competition among enterprises is becoming more and more fierce. Some enterprises gradually realize the importance of implementing modern logistics management to enhance competitive advantages, improve the core competitiveness of enterprises and obtain sustainable development. From the point of view of modern business model, many enterprises began to focus on the process of modern logistics management to seek interest growth points. Modern logistics management concept in the international environment of global economic integration to better serve the production enterprises.

  3 The development path of modern logistics in the context of international trade

  With the continuous development of the globalized economy, enterprises want to maintain an advantageous position in the global market competition should be actively committed to the integration of industry resources, seeking to reduce the total cost of development path, the establishment of efficient set of information flow, logistics and capital flow as one of the modern logistics management system. In order to achieve further transformation and upgrading, enterprises should make efforts in modern logistics management.

  First, cost control marketing based on the value chain.

The value chain is divided into research and development, procurement, manufacturing, distribution, after-sales service, etc. Seeking ways to reduce the cost of the value chain is the key. From within the enterprise, these links of the value chain are all interacting with each other, and in the overall cost management, it should be carefully analyzed and optimized, taking into account its cost effectiveness control in the international trade environment.

  Second, the integration of distribution channels to adapt to economic globalization.

Integrating distribution channels is an effective way to strengthen its own logistics strength. Integration of distribution channels can make the enterprise’s control enhanced, reduce the economic cost of logistics operations, more flexible, standardized, and can well meet the diversified and flexible needs of the market.

In international trade activities, the marketing channel refers to the product from the producer to the consumer terminal delivery process, to obtain the product or help transfer the transfer of ownership of the enterprise or individual, is a specific path, a specialized channel. The starting point of the marketing channel is the producer, the end point is the consumer and the individual user, the participants involve all layers of intermediaries in the process of circulation of goods, the content is the transfer of ownership of goods, the marketing channel itself has a systematic nature, it is in the process of transfer between the producer and the consumer, aiming to eliminate the gap between the two, by collecting information, communicating about the supplied product, negotiating by finding the purchaser, and finally meeting the needs of the purchaser.

  Third, the business is conducted through mergers and acquisitions and alliances in logistics supply.

The company’s overseas market development model should create synergy with the local business model to constitute a strategic asset to show its capabilities. Drawing on the business models of mature markets, we can “feed” innovation in the business model of the domestic market through M&A and business integration in overseas markets.

On the one hand, we can sell new products in the domestic market; on the other hand, we can replicate and transfer our successful operating experience and economies of scale in foreign markets to expand and drive the development of domestic enterprises.

Through the expansion of overseas market channels, not only with the help of overseas peer enterprise resources, but also with the enterprise to establish international development alliance of production and marketing, each other to provide more market support and resource sharing, so as to achieve further development of international trade.

  Modern logistics and international trade are complementary to each other, in the context of the development of international trade, the transformation and upgrading of modern logistics is a powerful way for enterprises to adapt to the globalized market and enhance their competitiveness.

Through the transformation of modern logistics application can allow enterprises to absorb the modern logistics system in the system theory of thought and the characteristics of each link by control, in the fierce international market competition to stand invincible.